ELFA 58th Annual Convention: Washington, DC

Schedule of Events

Sunday, October 27

10:00 am -
1:00 pm
Jim McGrane Charity Bike Ride and Monument Tour
(pre-registration required, limited to 60 attendees)
10:00 am -
8:00 pm
Convention Registration
10:15 am -
2:15 pm
Odyssey Brunch Cruise and Tour with Docent
(pre-registration required, limited to 150 attendees)
2:00 pm -
4:00 pm
Community Service Project

Community Lodgings (on property)

(pre-registration required, limited to 60 attendees)
2:00 pm -
5:00 pm
Exhibitor Set Up
4:30 pm -
5:30 pm
New Members & Leadership Reception
5:00 pm -
6:00 pm
Women's Council Reception
6:00 pm -
8:30 pm
Welcoming Reception
Exhibits Open


Monday, October 28

7:00 am -
4:00 pm
Exhibits Open
7:00 am -
4:30 pm
Registration
7:00 am -
8:15 am
Group Breakfast
8:30 -
10:00 am
Opening General Session

Speaker:

Michael Beschloss MICHAEL BESCHLOSS
Nation's Leading Presidential Historian and Best-Selling Author

10:30 -
Noon
Coffee Break in Exhibit Area
10:30 -
12:00 pm
Breakout Sessions

Technological advances are enabling game-changing innovations and stand-out customer experiences in every industry. Equipment finance companies must keep up with the change, as innovative uses of technology will shape the equipment finance industry. Cloud and mobile are rapidly becoming the norm, leveling the playing field, and enabling businesses of all sizes to leverage new technology. Across the industry, companies are applying technology to create new opportunities, creative products, and innovative offers that bring value to customers. How are you future-proofing your business? What is next, and what lies beyond the status quo? Innovative applications of advanced technology are transforming the business landscape: enabling digitally-savvy companies to deliver excellent customer experience, explore new markets, and reimagine existing business models. However, it's about more than the technology itself; how we think about it matters. A shift in thinking about the role of technology is shaping the commercial equipment finance and leasing industry in fascinating ways. Join ELFA Technology Innovation Working Group Chair, Deborah Reuben, and a selection of industry leaders for an innovation showcase and facilitated discussion. What do you see on the horizon? What are you doing about it?

Speakers:

Mike Baez
Director- Banking and Diversified Financials
Capgemini

Marilyn Crowley, CPA, CA
CFO
Ferrum Solutions

Nathan Gibbons
COO
QuickFi

Rafe Rosato
Chief Innovation Officer
DLL

Deborah Reuben, CLFP
President
Reuben Creative, LLC

In this session we will focus on the following:
  • Understanding the industry – and where is it going in the U.S., Canada and internationally. Credit risk v. higher returns
  • The Canadian experience – First in North America to federally legalize
  • The US experience: the current legal framework
  • Banking the industry – Realization and regulatory issues
  • What type of assets will be financed and what special concerns need be included in documents
  • Unexpected legal concerns – e.g. a producer is likely a farmer and will have enhanced protections in certain states and provinces
  • Cross border considerations

Speakers:

Axel Bernabe
Assistant Counsel to the Governor for Health
New York State Executive Chamber

Erica McBride Stark
Executive Director
National Hemp Association

Geoff Whaling
Co-Founder and President
HIP Canopy Growth USA LLC

Hiring the wrong person can cost you, according to one estimate, 13 times the employee’s salary, and that’s just a bare minimum. Hiring is one of the most important and costly decisions that we make at work, so let’s put your hiring process to the test. The ELFA Women’s Council is proud to present Professor Tanya Menon, PhD., whose TED talk was one of the 25 most popular of 2018. She will present an interactive session that considers the twin problems of hiring: widening your pool, and then picking the right fish. We’ll begin with how people narrow their hiring pool and consider how you can be intentional about widening your reach to a broader pool of candidates. Then we will consider how you filter that pool. Many interviewers base their judgements on gut, and we’ll begin by testing your intuition and giving you individualized feedback on your accuracy. We will explore the systematic patterns of errors people make in judging candidates and identify specific tools to help you isolate valid diagnostic cues that truly predict performance. You will walk away with the tools needed to make better, faster and smarter hiring decisions. Submitted by the ELFA Women’s Council.

Speaker:

Tanya Menon
Professor
Fisher College

A panel of subject matter experts and practitioners will re-enact various classic fraud cases which have taken their toll on the equipment leasing industry over years past. With participation from the audience, the panel will then discuss what preventive and detection methods are most effective in combating fraud in the e-world of today.

Through a series of role plays, the panel will draw the attention and participation of the audience into this important subject area, including definitions of terms, methods and tactics of fraudsters, red flags and warning signs, and preventive measures and precautions.

Speakers:

Paul Bent
Senior Managing Director
The Alta Group, LLC

Zacharia Baldwin
Senior Special Agent
Federal Bureau of Investigation

Dominic Liberatore
Deputy General Counsel
De Lage Landen Financial Services

Andrew Mesches
Director
The Alta Group, LLC

Moorari Shah
Counsel
Buckley LLP

11:00 am -
4:00 pm
Spouse/Companion Event

America's First Home - Mount Vernon Tour and Luncheon

12:15 -
2:00 pm
Equipment Leasing & Finance Foundation Luncheon, General Session
Equipment Leasing and Finance Foundation

Speaker:

Marci Rossell MARCI ROSSELL
Former CNBC Chief Economist and Co-Host of SQUAWK BOX

2:00 -
4:00 pm
Coffee Break in Exhibit Area
2:30 -
4:00 pm
Breakout Sessions

In the current environment of increasing state regulations and licensing requirements that affect bank owned equipment finance companies (whether the parent bank is federally or state chartered), many such equipment finance companies have considered and/or implemented a merger up into their parent bank, as the parent bank is often exempt from such requirements. Following such a merger up, the equipment finance company operates as a division of the bank, rather than as a separate legal entity. This distinguished panel of inside and outside counsel, along with a business line CEO, will discuss the advantages and disadvantages of such a merger up transaction. They will also explore a variation of the merger up, which is a run off of the existing book of business of the subsidiary. Lastly, they will highlight the various issues and considerations that must be considered in such a merger up or run off transaction. This will be an interactive discussion, and audience questions and input will be welcomed and encouraged.

Speakers:

Stewart Abramson
Senior Managing Counsel
Wells Fargo Legal Department

Crit DeMent
Chairman and Chief Executive Officer
LEAF Commercial Capital Inc.

Robert Geis
Director/Assistant General Counsel
CIT Group, Inc.

David Miele
Chief Administrative Officer
Citizens Asset Finance, Inc.

Ken Weinberg
Shareholder
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

We aspire to foster diversity and inclusion in our organizations and among our clients and customers because it is just plain good business. We know that a diverse and inclusive workforce allows us to harness varying life experiences and points of view allowing us to react and think differently, approach challenges and solve problems differently, make suggestions and decisions differently, and see different opportunities. What blocks organizations from creating diverse and inclusive workplaces when doing so can improve financial performance? A key factor: unconscious implicit and confirmation bias can unintentionally stand in the way of us achieving our own diversity and inclusion goals. This highly interactive discussion uses our own life experiences to examine the existence, pervasiveness, and impact of bias, our industry’s key data points, and ways we can interrupt and neutralize bias and create financially beneficial inclusive workplaces. With that knowledge, we will introduce “ELFA Equality”—the ELFA diversity and inclusion initiative—and its steering committee to help us turn aspirations into action.

Speakers:

Scott Thacker
CEO
Ivory Consulting Group

Richard Chapman
Of Counsel/Member
Clark Hill PLC/Mindy Chapman & Associates LL

Our industry is evolving. At the same time, much of the leadership in our industry is of a generation in which the transactions were originated, held and sold using paper documents, and involved financings of equipment and (maybe) other related acquisition costs.

Speakers:

Edward Gross
Shareholder
Vedder Price P.C.

Dominic Liberatore
Deputy General Counsel
De Lage Landen Financial Services

Scott Stewart
President
OnePlace Capital, a division of Bank Midwest

It’s one of the biggest swings that is required in the equipment finance industry. Traditionally, lessors have put much of their spending focus on system integration projects aimed at meeting efficiency and cost goals. But, today, equipment lenders need to dedicate dollars and expertise to the task of improving the customer experience. New players, such as fintech organizations, are changing the landscape of the equipment lending business and are driving the importance of the customer experience. All while this customer experience driven approach contrasts sharply from the traditional equipment financiers who have spent time upgrading legacy systems. And then the customer. Customers have varying needs and wants, not everybody wants a digital experience, but the thing everyone does demand, an excellent experience.

In this session, we will address five main levels to consider in devising a Customer Experience based strategy:
  1. Optimize the mix of traditional channels and digital service
  2. Discuss the ever-changing landscape of customer demands and the need to be omni-channel
  3. Design with the outcome in mind
  4. Develop a best-in-class and personalized user experience
  5. Digitalization is just one strand of many in improving customer experience, so what else should finance providers be focusing on?
There is no one size fits all answer to delivering customer experience and this session will aim to provoke thought and considerations for those involved in developing the customer journey.

Speakers:

Andrew Cotter
CIO
Somerset Capital Group Ltd.

Andrew Ingram
Global Head of Product Strategy
Alfa Systems

Michelle Palomera
VP – Customer and Digital Experience
Genpact, LLC

Daniel Davidson Partner & Global Consulting Leader for Commercial Banking Genpact, LLC

4:30 -
5:30 pm
International Reception

Evening Free for Private Entertaining and Company-Sponsored Receptions



Tuesday, October 29

7:00 -
8:15 am
Group Breakfast
7:00 am -
3:00 pm
Registration Open
7:00 am -
3:00 pm
Exhibits Open
8:30 -
10:30 am
General Session

Jake Tapper JAKE TAPPER
Award-Winning Journalist; Anchor and Chief Washington Correspondent, CNN

10:30 -
Noon
Coffee Break in exhibit area
11:00 am -
12:30 pm
Breakout Sessions

Vendor partnerships have existed for decades and continue to be a staple in the equipment leasing and financing industry. Manufacturers and resellers who rely on these programs understand that when vendor partnerships work well, they provide high value. However, during periods of rapid transformation, as we are seeing today, the success of these programs can be threatened and get out of sync. To mitigate the risk of having unanticipated events impact the alignment of these partnerships, it’s becoming increasingly imperative for vendors to stay on top of changes. This session would be an opportunity for hear from panelists representing OEM requirements as well as funders and providers of niche services. They will focus on the diligence required to make these programs work effectively to enable current and future flexibility.

Speakers:

Diane Croessmann
Director
The Alta Group

James Cress
VP/General Manager
Stryker Flex Financial

Jon Fales
VP Business Development
VAR Technology Finance

Bryce Ray
SVP Chief Executive Officer
MedOne Group

A panel of mentors and mentees discuss the value of mentorships and sponsorships, programs they've implemented, and other ways they engage emerging talent within their companies. They will speak frankly about the challenges they've faced and opportunities available, and there will be an opportunity for the audience to ask questions of the leaders and the emerging talent employees they've mentored.

Speakers:

Kaitlin Bonner
Associate Relationship Manager
Farm Credit Leasing

Aaron Hill
Farm Credit Leasing

Emily Latham-Bolt
HR Business Partner DLL

Kara Miyasato
Director of Marketing
Stryker Flex Financial

Amy Nelson
US President for Healthcare, Clean Technology and Technology Solutions
DLL

We are currently in one of the longest economic growth periods in recent history. While current economic conditions are expected to continue in the near term, organizations need to prepare now for the inevitable shift in the economic cycle. This session is designed to provide attendees with insight and actionable steps they can take now to assess risk, enhance current process, controls, and address governance oversight. In addition, provide considerations to enable financial flexibility and stability by incorporating alternative funding solutions to address the financing needs of your organization and enhance the financing solutions you offer to your customers. In doing so, industry participants also need to consider the potential implications of one of the largest changes in the financing sector, set to take effect in 2021-Libor Reform. Broadly across the financial markets, there are approximately $200 Trillion USD in Libor Linked contracts outstanding today. Understanding how this may impact your funding sources, the financing contracts you have with your customers, and potential impact to the funding needs of your customers, cannot be overlooked.

Speakers:

Shannon Detling
Director
PricewaterhouseCoopers LLP

Christopher Gigliotti
Director
PricewaterhouseCoopers LLP

Barry Ripes
Managing Director
PayNet, Inc.

Phillip Thigpen
Director
PricewaterhouseCoopers LLP

For many organizations, it is time to build a foundation for the future and thereby, eliminate one of the biggest drags on time to market. Business modernization is an agenda item for CIOs and their enterprise architects. How do you tie modernization to the business agenda, prove the business value of making the investment and determine the right time to start inserting innovation projects?

The ELFA Operations and Technology Excellence Award received a record number of submissions this year and as such the award and this session will highlight 2 categories of winner – project excellence, geared toward large modernization projects as well as innovation, highlighting forward thinking implemented to transform the client experience.

Attendees will:
  • Learn from recent and relevant real world experience the possibilities for application of cutting edge technology solutions to critical end-to-end business processes.
  • Identify opportunities for potential operations and technology improvement in your own organization by hearing about the recent experiences of other companies.
  • Gain insights on what works and what doesn't when leading cross-functional initiatives within your own organization and how to effectively partner with suppliers to successfully implement operations and technology solutions.
  • Understand the difference between modernization and innovation as well as gain insight into crucial strategic planning

Speakers:

Andrew Cotter
EVP, Chief Information Officer
Somerset Capital

Alexandre Doubinkine
Leader, Cisco Global Credit Operations
Cisco Systems Capital

Tawnya Stone
VP, Strategic Partner Technology
GreatAmerica Financial Services Corp

Jennifer Martin
VP, Leasing and Vendor Program Support
Key Equipment Finance

Mark Theis
Director, US & Canada Channel & Merchant Credit
John Deere Financial

11:00 am -
4:00 pm
Spouse/Companion Event

A Rare Glimpse - Private U.S. Capitol Tour and Luncheon

12:45 -
2:30 pm
New! Community Luncheon for all Attendees

Mark Scharenbroich MARK SCHARENBROICH
Author of Nice Bike and Leadership Expert

2:30 -
3:00 pm
Coffee break in exhibit area
3:00 -
4:30 pm
Breakout Sessions

Much has been made in recent years about the ever-increasing regulatory scrutiny of the equipment financing and leasing industry. Federal legislation such Dodd-Frank, which notably amends the Equal Credit Opportunity Act to require financial institutions to gather information about applicants for commercial loans, is among the more recent examples of regulatory scope creep shifting consumer-focused protections into the commercial sector. Not to be overlooked, state legislatures have been particularly active in passing laws and regulations mandating consumer-style disclosures, enhanced privacy and data security protocols, and strict adherence to licensing and usury laws.

This panel will touch upon several current regulatory risks affecting equipment financers and lessors, including:
  • Recent experiences with the regulators - both the positive, and the more challenging.
  • Guidance on developing effective preparation processes for regulatory exams, answering questions like, who should be involved in the process, when and why? What should companies be thinking of now and at the time of receiving a notice of examination? Should the process vary based upon the regulator who will be conducting the exam?
  • Recommendations for implementing best practices, including the incorporation of practical solutions achieved in consumer financing that have the potential for successful application in commercial leasing and financing.

Speakers:

Andy Fishburn
VP, Federal Government Relations
Equipment Leasing and Finance Association

Don Hansen
Chief Executive Officer
Regents Capital Corporation

Kathryn Ryan
Partner
Buckley LLP

Moorari Shah
Counsel
Buckley LLP

Technology has become an increasingly essential facet of our business. Firms recognize the importance of data throughout the entire lifecycle. Informed decisions during sourcing, origination, and credit need to be supported with data. In this panel session, we’ve assembled a group of business leaders and technology partners to discuss foundational concepts to develop a practical framework that you can bring back to your company to make a positive impact.

  • Identify – Discover what data is meaningful to you and your business. It doesn’t matter if the information is housed in a system or (gasp!) Excel. Prepare your wish list based on what you want the initiative to accomplish.
  • Integrate – Many times CRM, ERP, Credit, and other operational data have similar inputs but are housed in standalone applications. Aggregate all information and thoughtfully integrate each data source.
  • Visualize – Data needs and deeper segmentation have stimulated demand for instant information. Make analytics accessible and valuable by compiling and recognizing actionable intelligence.
  • Productivity – Make decisions on what workflow changes need to take place to streamline data-driven processes to increase productivity for critical business functions.
Institute a cultural change of continuous improvement to plan, manage, and adapt within a data-driven environment. Leverage technology to drive the top and bottom lines.

Speakers:

Kristian Dolan
President & Solution Architect
Tamarack

Raja Sengupta
Executive Vice President and General Manager
Wolters Kluwer

Steven Siler
Chief Technology Officer
Stonebriar Commercial Finance

Jim Swift
CEO
Cortera

Internal department silos are being knocked down and replaced with a cohesive and customer-centric approach to winning new business and improving the customer experience with a consistent brand. Therefore, all departments must adopt a singular focus to shape that experience in a positive and rewarding way. Innovators are taking inspiration from B2C models like Amazon’s – as today’s B2B customer journey mimics that of a consumer. Every employee is a brand and social media ambassador.

Speakers:

Susan Carol
President
Susan Carol Creative

Keelie Fitzgerald
Vice President of Marketing
Odessa

Emily Foley
Head of Corporate Marketing
Cisco Capital

RJ Grimshaw
President, CEO
UniFi Equipment Finance, Inc.

Michelle Speranza
SVP, Chief Marketing Officer
LEAF Commercial Capital, Inc.

Sustainability is an important topic across industries. The equipment finance market is well positioned to be a vital component of enabling sustainable industry business models. The purpose of this panel discussion will be to explore the challenges and opportunities in creating financing solutions that enable sustainable business models. We will explore specific models of sustainable finance specifically in the energy and technology space including what elements make them sustainable and where they intersect with managed services. Key enabling capital markets structures to enable sustainable models will be discussed.

Speakers:

Patricia Voorhees
Director
The Alta Group

Cassandra John
Principal
Sif Capital Advisors

Steve Riggs
President, Direct Solutions
DLL

Jeffrey Rogers
CEO
LiftForward

Jake Wachman
Vice President, Digital
SunPower

6:30 -
9:30 pm
Closing Reception & Dinner at the Smithsonian American History Museum